Project Information
Lead Generation Campaign for Yanka Health Solutions
Objective
Yanka Health Solutions approached Blessime to strengthen their digital presence and drive a consistent flow of qualified leads for their healthcare and wellness services. Their primary goal was to reach potential clients seeking reliable health solutions, improve online engagement, and build brand trust within Chennai and surrounding regions.
Our Approach
Blessime designed and implemented a targeted Meta (Facebook & Instagram) Ad Campaign with a focus on:
Audience Targeting: Reaching individuals interested in Asthma, Vericose veins & Backbone Disc Bulge within specific localities.
Content Strategy: Creating high-converting creatives and awareness-driven ad copies focused on trust, expertise, and care.
Campaign Optimization: Running A/B tests to identify top-performing audiences and ad formats for maximum ROI.
Lead Funnel Enhancement: Implementing optimized lead forms and automated follow-ups to ensure smooth lead nurturing and conversion.
Results
Within just 2 months, the campaign delivered significant and measurable outcomes:
✅ 3.5x increase in qualified lead inquiries
✅ Over 180+ health consultations booked through Meta Ads
✅ 45% improvement in lead-to-conversion rate
✅ 38% reduction in cost per lead compared to previous campaigns
Outcome
Through strategic targeting and performance-driven creatives, Yanka Health Solutions experienced a steady inflow of genuine leads and improved brand visibility in the healthcare space. The collaboration between Blessime and Yanka Health Solutions helped the brand effectively connect with the right audience at the right time, boosting both credibility and conversions through digital channels.